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There are only two feelings that are at the base of all human actions. In other words, there exist only two feelings that drive all things that humans do. These feelings are fear and desire. Humans either do something because they DESIRE a thing – monetary welath, love, a sense of being fulfilled, respect, peace, power, etc. Or people could do them because they FEAR losing something precious or valuable that they have right now – monetary wealth, love, fulfillment, respect, peace, power, etc. At first glance this concept seems too simple, but if you think about it, you will realize every action does indeed revolve around those two fundamental feelings.
So… if you want your Tweets to be as effective as possible, it makes sense to hold the two powerful human drive factors in mind. That’s the “secret” to forming attention-getting tweets. The following are 3 examples of Tweet Formulas that trigger these emotions in people:
1. The “Other Guy Knows a Secret That You Should Get” Formula: This method is particularly useful when this “other guy” is a well-known person. It is extremely enticing to most people to figure out how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (celebrity name) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston loses weight while eating whatever she desires… and how you can, too.
Sample Tweet: How George Clooney creates wealth while sitting by the pool… and how you can, too.
2. The “Your Problems are Being Instigated by Someone or Something Else Not Known By You” Formula: We all fear the concept of someone or something unbeknownst to us creating problems for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your cat making you ill?
Sample Tweet: Are your eating habits making you overweight?
3. The “What You Need to Know Today” Formula. People don’t like being caught off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: Six things to ask your accountant… before it is too late.
Sample Tweet: 6 questions to ask your teenager… before it is too late.
So, you get the concept. Use psychology as you are tweeting. Appeal to common basic human emotions, specifically fear and desire, and you will get much more attention and authority to your Tweets – and accomplish whatever you desire to do with Twitter.
For more information about Social Media Marketing Strategies , visit the 7 Peaks Publishing website.
